Consumer Packaged Goods (CPG)
We use our advanced analytics capabilities, uniquely designed and tailored to each client, to help CPG companies increase revenue, gain share and improve margins.
Our forecasting and market sizing services provide clients with deep insight into market potential and total addressable market across various regions. In the case of durable goods, we provide more granular analysis to identify and model demand as replacement demand vs. non-replacement demand. We also provide supply chain analysis to enable clients optimize on inventory holdings.
Through our simulation and sensitivity analysis, clients understand the impact of changes in trends and occurrence of various events on potential demand.
Data mining techniques involving predictive analytics and consumer segmentation analysis deliver detailed information on customers to drive customer retention efforts, effective targeting and demand forecasting.
We develop several pricing models to determine an effective framework for optimal pricing. Our econometric models provide estimates on elasticity across different consumers and products, quantify the effect of price competition and assess the impact of substitution and complementarity across products. Our hedonic pricing models in conjunction with discrete choice modeling provide estimates of brand equity and quantify the value of various features and functionalities of a product. The output from these models create optimal pricing framework to increase revenue and improve profitability of our clients
Our marketing mix models provide insights to identify variables and channels with the most influential impact on revenue and profitability. Our clients utilize the analysis to determine the incremental contribution to sales, revenues and profits from each marketing channel and determine optimal strategies.
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