Information Technology & Hi-Tech
Our analytics services in the information technology sector spans several practice areas. Our econometric modeling services enable technology equipment manufacturers, in networking, personal computers and other devices, to determine total addressable market for different products across various regions and industries over different time horizons.
Our pricing models, which measure, demand elasticies across regions and consumers, price competition impact, substitution and complementarity effects, combined with cost of built information and operating margins, provide optimal pricing rules to clients. We utilize hedonic price models in conjunction with discrete choice models to quantify the value of various features and functionalities of products.
To enable an effective marketing strategy, our marketing mix models provide insight into maximizing return on investment of marketing spend.
Our predictive analytics and customer segmentation analysis, including propensity-to-buy models, enable effective strategy to increase revenue and profitability.
Questions we help you answer